SMS marketing is one of the most direct and effective communication channels available. Messages are delivered instantly and typically read within minutes.
At Cobao, we help brands use SMS marketing responsibly to drive engagement, conversions, and customer retention.
Our approach starts with understanding where SMS fits within your overall customer journey. We identify use cases where short, timely messages provide real value, such as promotions, alerts, reminders, confirmations, and updates.
Message strategy focuses on clarity and relevance. SMS content must be concise, purposeful, and respectful of the recipient’s time. We help define tone, frequency, and timing to ensure messages feel useful rather than disruptive.
Compliance is essential in SMS marketing. We ensure opt-in processes, consent management, and unsubscribe handling meet regulatory requirements and industry standards. This protects your brand and maintains audience trust.
Campaign setup includes audience segmentation and targeting. Messages can be tailored based on behaviour, location, purchase history, or engagement patterns. This increases relevance and response rates.
Automation and scheduling allow SMS campaigns to scale efficiently. We support triggered messages and planned campaigns that respond to customer actions or specific events.
Performance measurement is built into every campaign. We track delivery rates, response rates, conversions, and engagement to evaluate effectiveness and refine execution.
SMS marketing works best when integrated with other channels. We align SMS activity with email, paid media, websites, and messaging platforms to create a consistent communication experience.
Why Cobao
Cobao delivers SMS marketing with discipline, transparency, and respect for the audience. We focus on meaningful communication that supports business goals.
Our team ensures SMS campaigns are aligned with your wider marketing strategy and executed responsibly.
How Cobao Can Help
- Defining SMS use cases and strategy
- Designing compliant opt-in and messaging flows
- Creating and managing campaigns
- Setting up automation and triggers
- Monitoring performance and optimising results
- Providing clear reporting and insights
Ways to Contact Us
If you want to use SMS marketing to reach your audience quickly and effectively, we would be happy to help.
You can contact us at info@cobao.com or by filling in the contact form below on our website. Our team will review your enquiry and respond promptly.
