Email, SMS and push lifecycle programs engineered to convert, retain and reactivate. We design the flows, write the copy and wire the stack.
Trusted by growth teams in regulated, high-stakes industries
The opportunity
Most brands spend 90% of their budget acquiring traffic and almost nothing converting and retaining it. The result is rising CAC, falling LTV and a P&L that gets harder every quarter.
We build lifecycle programs that monetise the audience you already paid for: welcome, activation, win-back, VIP and churn. Owned channels become the most profitable line item, not an afterthought.
Outcomes
Push repeat behaviour, upsells and reactivations across the full lifecycle.
Convert paid traffic faster and recoup acquisition cost in weeks, not months.
Right message, right channel, right moment. No more spray-and-pray blasts.
Built around GDPR, CASL and channel-specific rules so deliverability stays high.
Fit check
We do our best work with partners who match the brief. If you do not see yourself here, we will tell you up front.
How we work
From audit to live revenue in under 30 days.
We map your current stack, events and segments. Then fix the data layer so every flow has clean inputs and clear KPIs.
We design the full journey: acquisition, activation, monetisation, retention, win-back. Each flow has a defined goal, audience and KPI.
Email, SMS and push flows built inside your stack (Klaviyo, Customer.io, Iterable, Braze, MoEngage and more). Copy, design and logic all included.
Behavioural triggers, dynamic content and AI-powered send time. The right message hits the right person at the right moment.
Continuous A/B testing on copy, offer and timing. Winners get rolled out, losers get killed. Monthly readouts on incremental revenue.
Our methodology
A five-stage operating system we run across every Marketing Automations engagement. It is how we go from kickoff to compounding wins without a 60-page strategy phase.
Audit, benchmark and pressure-test the current setup. No assumptions, no recycled decks.
One narrow strategy with clear KPIs and an opinionated roadmap. We cut what does not earn its keep.
Ship the work in weeks. Assets, tracking and flows go live in production, not in a Notion doc.
Earn attention where buyers actually look: AI surfaces, search, owned channels and paid in parallel.
Weekly reviews, monthly scaling decisions. Winners get more fuel, losers get killed fast.
Timeline
Stakeholder interviews, full audit of your stack and benchmarks. You see exactly where you stand.
Roadmap, KPIs and the first workstreams agreed. No 60-page decks, just clear next actions.
Initial assets shipped, tracking hardened and the first measurable lifts in the dashboard.
Engine running monthly. Wins double down, losers get killed, the roadmap pulls forward.
Compare
What you get
Cobao
In-house team
Typical agency
Senior operators on every account
rare
Regulated-industry playbooks
sometimes
Speed: live in weeks, not quarters
slow
slow
Pipeline reporting, not vanity metrics
sometimes
Transparent, fixed monthly retainer
n/a
rare
No long-term lock-in
n/a
“Cobao plugged in like a senior in-house team from day one. Inside a quarter we had a roadmap, real reporting and the first compounding wins. They are now the partner we send every other founder to.”
Series B Fintech
Why Cobao
We have run growth at the brands you are trying to beat. We know what moves the dashboard.
Gaming, forex, fintech, crypto. We have shipped wins inside every compliance regime that matters.
We report on revenue, CAC and LTV. Not impressions and bounce rate.
Our promise
We earn the next month every month. Here is how we keep ourselves honest.
Month-to-month after the initial onboarding. If we are not delivering, you walk.
Kickoff to first wins in the dashboard inside 30 days. No 6-month strategy phase.
We report on revenue, CAC and LTV. If a metric does not move the P&L, we do not bill for it.
Drop your details and a senior strategist will benchmark your current setup, surface the biggest wins, and walk you through what a 90-day roadmap would look like. No pitch deck. No obligation.
We respect your data. No spam, ever.
The exact frameworks, checklists and benchmarks we use inside client engagements. 24 pages, no fluff. Steal it, brief your team with it, or hand it to a freelancer.
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Pick a slot that works. A senior strategist will show up prepared, with benchmarks specific to your business.
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FAQ
Klaviyo, Customer.io, Iterable, Braze, MoEngage, HubSpot, ActiveCampaign and most modern ESPs. If you have it, we have probably shipped flows in it.
Yes. We have run migrations between every major ESP without losing data or deliverability. We plan, execute and validate.
First flow live within 7 days. First measurable lift in owned-channel revenue inside 30 days. Compounding from there.
Yes. Strategists, copywriters and designers all in-house. You get a full team, not just a flow builder.
Book a free lifecycle audit. We will map the flows you are missing and the revenue hiding in your existing list.
Free 30-min strategy call. No pitch deck.
Free 30-min strategy call
