Strategy, positioning and channel roadmaps that turn marketing from a cost centre into a growth engine. Built by operators, not deck makers.
Day roadmaps
Stakeholder fluent
Trusted by growth teams in regulated, high-stakes industries
The gap
Big agency strategy decks are full of frameworks and short on execution. Six months later, nothing has shipped, the market has moved and the team has rotated.
We do strategy as operators. Positioning, channel mix, budget allocation and roadmaps are written by the same people who will run them, in detail your team can actually act on next Monday.
Outcomes
A brand story and value prop that wins in your category, not a generic mission statement.
30/60/90 day execution plan across acquisition, retention and brand.
Spend split by channel, funnel stage and geography, tied to CAC and payback.
Strategy that stacks. Each quarter builds on the last instead of starting over.
Fit check
We do our best work with partners who match the brief. If you do not see yourself here, we will tell you up front.
How we work
Deep work upfront. Living roadmap forever.
Stakeholder interviews, customer research, market and competitor analysis, and a full marketing audit.
We sharpen the story: who you serve, what you stand for and why you win against the alternatives.
Channel mix, funnel design and ICP-aligned campaigns mapped to your unit economics and growth targets.
Spend allocation and a 12-month forecast built around CAC, LTV and payback - not last year's plan plus 10%.
30/60/90 day execution roadmap, owner assignments and tooling decisions so the strategy actually ships.
Our methodology
A five-stage operating system we run across every Marketing Strategy engagement. It is how we go from kickoff to compounding wins without a 60-page strategy phase.
Audit, benchmark and pressure-test the current setup. No assumptions, no recycled decks.
One narrow strategy with clear KPIs and an opinionated roadmap. We cut what does not earn its keep.
Ship the work in weeks. Assets, tracking and flows go live in production, not in a Notion doc.
Earn attention where buyers actually look: AI surfaces, search, owned channels and paid in parallel.
Weekly reviews, monthly scaling decisions. Winners get more fuel, losers get killed fast.
Timeline
Stakeholder interviews, full audit of your stack and benchmarks. You see exactly where you stand.
Roadmap, KPIs and the first workstreams agreed. No 60-page decks, just clear next actions.
Initial assets shipped, tracking hardened and the first measurable lifts in the dashboard.
Engine running monthly. Wins double down, losers get killed, the roadmap pulls forward.
Compare
What you get
Cobao
In-house team
Typical agency
Senior operators on every account
rare
Regulated-industry playbooks
sometimes
Speed: live in weeks, not quarters
slow
slow
Pipeline reporting, not vanity metrics
sometimes
Transparent, fixed monthly retainer
n/a
rare
No long-term lock-in
n/a
“Cobao plugged in like a senior in-house team from day one. Inside a quarter we had a roadmap, real reporting and the first compounding wins. They are now the partner we send every other founder to.”
Series B Fintech
Why Cobao
We have run growth at the brands you are trying to beat. We know what moves the dashboard.
Gaming, forex, fintech, crypto. We have shipped wins inside every compliance regime that matters.
We report on revenue, CAC and LTV. Not impressions and bounce rate.
Our promise
We earn the next month every month. Here is how we keep ourselves honest.
Month-to-month after the initial onboarding. If we are not delivering, you walk.
Kickoff to first wins in the dashboard inside 30 days. No 6-month strategy phase.
We report on revenue, CAC and LTV. If a metric does not move the P&L, we do not bill for it.
Drop your details and a senior strategist will benchmark your current setup, surface the biggest wins, and walk you through what a 90-day roadmap would look like. No pitch deck. No obligation.
We respect your data. No spam, ever.
The exact frameworks, checklists and benchmarks we use inside client engagements. 24 pages, no fluff. Steal it, brief your team with it, or hand it to a freelancer.
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Pick a slot that works. A senior strategist will show up prepared, with benchmarks specific to your business.
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FAQ
Yes. Most clients keep us on for execution across paid, SEO, AI SEO, lifecycle and analytics. You can also take the strategy and run it in-house.
4-6 weeks of deep work for the core plan, then ongoing quarterly reviews. No two-year mega-projects that go stale.
Yes. Most strategy engagements are founder, CMO or CEO-led. We are comfortable in the boardroom and in the trenches.
No. We work with seed-stage challengers and nine-figure incumbents. The principles are the same, the tactics adapt.
Book a free strategy session. We will pressure-test your current plan and show you what a roadmap that actually drives growth looks like.
Free 30-min strategy call. No pitch deck.
Free 30-min strategy call
