User acquisition for apps and mobile platforms. Built around install quality, D7 retention and LTV, not vanity install volume.
Targets met or beaten
Full-stack expertise
Trusted by growth teams in regulated, high-stakes industries
The shift
Post-ATT, SKAdNetwork and rising CPI mean cheap installs are everywhere and most are worthless. The winners are the apps that obsess over D7 retention, ARPDAU and payback windows, not download counts.
We run mobile UA as a profitability program. Channel mix, creative iteration and attribution all tuned to bring in users who actually stick around and spend.
Outcomes
Users who hit your activation event, not bots and tyre-kickers.
CAC tied to a payback window you can defend to the CFO.
Google, Meta, TikTok, ASA, DSPs and incent networks blended for total reach.
MMP setups, SKAN tuning and probabilistic models so iOS data still tells the truth.
Fit check
We do our best work with partners who match the brief. If you do not see yourself here, we will tell you up front.
How we work
Profitable installs, repeatable monthly.
We audit AppsFlyer, Adjust or Singular, plus your in-app event schema. Without clean events, every channel decision is a guess.
We set CAC, ROAS and payback targets per channel and country, then build the bid and budget plan to hit them.
Statics, playables and video ads shipped weekly to fight fatigue. Tested ruthlessly, scaled fast when they work.
Daily bid, budget and audience optimisation. Weekly scaling decisions. New channels brought online as targets hold.
Cohorts tracked to D7, D30 and D90. Channels and creatives that win on cohort quality get more budget, not those that win on CPI.
Our methodology
A five-stage operating system we run across every Mobile Ads engagement. It is how we go from kickoff to compounding wins without a 60-page strategy phase.
Audit, benchmark and pressure-test the current setup. No assumptions, no recycled decks.
One narrow strategy with clear KPIs and an opinionated roadmap. We cut what does not earn its keep.
Ship the work in weeks. Assets, tracking and flows go live in production, not in a Notion doc.
Earn attention where buyers actually look: AI surfaces, search, owned channels and paid in parallel.
Weekly reviews, monthly scaling decisions. Winners get more fuel, losers get killed fast.
Timeline
Stakeholder interviews, full audit of your stack and benchmarks. You see exactly where you stand.
Roadmap, KPIs and the first workstreams agreed. No 60-page decks, just clear next actions.
Initial assets shipped, tracking hardened and the first measurable lifts in the dashboard.
Engine running monthly. Wins double down, losers get killed, the roadmap pulls forward.
Compare
What you get
Cobao
In-house team
Typical agency
Senior operators on every account
rare
Regulated-industry playbooks
sometimes
Speed: live in weeks, not quarters
slow
slow
Pipeline reporting, not vanity metrics
sometimes
Transparent, fixed monthly retainer
n/a
rare
No long-term lock-in
n/a
“Cobao plugged in like a senior in-house team from day one. Inside a quarter we had a roadmap, real reporting and the first compounding wins. They are now the partner we send every other founder to.”
Series B Fintech
Why Cobao
We have run growth at the brands you are trying to beat. We know what moves the dashboard.
Gaming, forex, fintech, crypto. We have shipped wins inside every compliance regime that matters.
We report on revenue, CAC and LTV. Not impressions and bounce rate.
Our promise
We earn the next month every month. Here is how we keep ourselves honest.
Month-to-month after the initial onboarding. If we are not delivering, you walk.
Kickoff to first wins in the dashboard inside 30 days. No 6-month strategy phase.
We report on revenue, CAC and LTV. If a metric does not move the P&L, we do not bill for it.
Drop your details and a senior strategist will benchmark your current setup, surface the biggest wins, and walk you through what a 90-day roadmap would look like. No pitch deck. No obligation.
We respect your data. No spam, ever.
The exact frameworks, checklists and benchmarks we use inside client engagements. 24 pages, no fluff. Steal it, brief your team with it, or hand it to a freelancer.
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Pick a slot that works. A senior strategist will show up prepared, with benchmarks specific to your business.
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FAQ
AppsFlyer, Adjust, Singular and Kochava. We can also audit and harden first-party SKAN setups.
We run SKAN-native campaigns and use a mix of conversion value optimisation, modelled conversions and incrementality tests to keep iOS scalable.
We focus on UA, but partner with ASO specialists when needed. Often a small ASO uplift unlocks materially better UA economics.
Gaming, iGaming, fintech, crypto, social and subscription apps. We are most powerful where compliance and unit economics both matter.
Book a free mobile UA review. We will benchmark your CAC, payback and creative against the brands actually scaling.
Free 30-min strategy call. No pitch deck.
Free 30-min strategy call
