Active optimisation
Trusted by growth teams in regulated, high-stakes industries
The problem
Auctions are more competitive than ever. Tracking is fractured. Creative burns out in days. The result is rising CPM, falling ROAS and dashboards full of metrics that do not pay payroll.
We treat paid media like a P&L: spend tied to CAC, CAC tied to LTV, every dollar tracked to revenue. The output is a paid engine you can confidently scale, not one you cross your fingers over each Monday.
Outcomes
Find the spend ceiling where CAC and ROAS stay healthy, then push it higher every quarter.
In-house creative team producing dozens of variants per week to fight fatigue.
Audience design built on first-party data, not platform autopilot.
MMM, incrementality and conversion APIs so you know which channel actually drove the deposit.
Fit check
We do our best work with partners who match the brief. If you do not see yourself here, we will tell you up front.
How we work
From audit to scaled program in weeks, not quarters.
Full review of accounts, pixels, conversion APIs and attribution. We fix the leaks before pouring more spend in.
We pick the right channels for your funnel stage, audience and unit economics, instead of running everything everywhere.
In-house creative team shipping concepts, variants and iterations weekly. Volume plus testing beats single hero ads every time.
Daily monitoring, weekly optimisation, monthly scaling decisions. CAC, ROAS and LTV stay green as budget climbs.
We run lift tests and modelling to prove which channels are actually driving incremental revenue, not just last-clicking it.
Our methodology
A five-stage operating system we run across every Online Advertising engagement. It is how we go from kickoff to compounding wins without a 60-page strategy phase.
Audit, benchmark and pressure-test the current setup. No assumptions, no recycled decks.
One narrow strategy with clear KPIs and an opinionated roadmap. We cut what does not earn its keep.
Ship the work in weeks. Assets, tracking and flows go live in production, not in a Notion doc.
Earn attention where buyers actually look: AI surfaces, search, owned channels and paid in parallel.
Weekly reviews, monthly scaling decisions. Winners get more fuel, losers get killed fast.
Timeline
Stakeholder interviews, full audit of your stack and benchmarks. You see exactly where you stand.
Roadmap, KPIs and the first workstreams agreed. No 60-page decks, just clear next actions.
Initial assets shipped, tracking hardened and the first measurable lifts in the dashboard.
Engine running monthly. Wins double down, losers get killed, the roadmap pulls forward.
Compare
What you get
Cobao
In-house team
Typical agency
Senior operators on every account
rare
Regulated-industry playbooks
sometimes
Speed: live in weeks, not quarters
slow
slow
Pipeline reporting, not vanity metrics
sometimes
Transparent, fixed monthly retainer
n/a
rare
No long-term lock-in
n/a
“Cobao plugged in like a senior in-house team from day one. Inside a quarter we had a roadmap, real reporting and the first compounding wins. They are now the partner we send every other founder to.”
Series B Fintech
Why Cobao
We have run growth at the brands you are trying to beat. We know what moves the dashboard.
Gaming, forex, fintech, crypto. We have shipped wins inside every compliance regime that matters.
We report on revenue, CAC and LTV. Not impressions and bounce rate.
Our promise
We earn the next month every month. Here is how we keep ourselves honest.
Month-to-month after the initial onboarding. If we are not delivering, you walk.
Kickoff to first wins in the dashboard inside 30 days. No 6-month strategy phase.
We report on revenue, CAC and LTV. If a metric does not move the P&L, we do not bill for it.
Drop your details and a senior strategist will benchmark your current setup, surface the biggest wins, and walk you through what a 90-day roadmap would look like. No pitch deck. No obligation.
We respect your data. No spam, ever.
The exact frameworks, checklists and benchmarks we use inside client engagements. 24 pages, no fluff. Steal it, brief your team with it, or hand it to a freelancer.
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Pick a slot that works. A senior strategist will show up prepared, with benchmarks specific to your business.
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FAQ
Google, Meta, TikTok, YouTube, Reddit, X, Pinterest, programmatic, native and most ad networks for regulated niches. We pick the channels your funnel needs, not the ones that pad a deck.
Programs start to make sense around $25K/month in media. Below that, you are better off with a focused single-channel engagement.
Yes. Concepts, statics, video, scripts and editing all in-house. Volume of creative is the single biggest unlock in modern paid media.
Yes. We can either run inside your accounts or migrate as needed. Either way, you keep ownership of every asset, pixel and audience.
Let us make sure it is you. Book a free 30-minute audit and we will show you exactly where you stand across the AI surfaces your buyers use.
Free 30-min strategy call. No pitch deck.
Free 30-min strategy call
