Tracking, attribution and dashboards engineered for executives, not just marketers. Decide with data you can actually trust.
Modelling included
Executive dashboards
Trusted by growth teams in regulated, high-stakes industries
The cost of bad data
Cookie deprecation, iOS restrictions and platform-reported conversions mean dashboards lie. Channels claim wins that did not happen. Real ones go uncredited. Spend gets misallocated for quarters.
We build a single source of truth across web, mobile, ad platforms, CRM and warehouse. Then we layer modelling on top so the numbers reflect reality, not platform marketing.
Outcomes
Every channel, campaign and customer event in one warehouse.
Conversion APIs and server events that survive cookie loss and ad blockers.
MTA, MMM and incrementality blended for a complete view of what is actually working.
Looker, Tableau or in-app dashboards built around the metrics your board cares about.
Fit check
We do our best work with partners who match the brief. If you do not see yourself here, we will tell you up front.
How we work
From messy spreadsheets to a real growth analytics function.
We map every tracking pixel, server event, platform API and warehouse table. Then list the gaps and quick wins.
We design the event schema across web, mobile and CRM so every team is measuring the same thing the same way.
Server-side tracking, Conversions API and warehouse pipelines (BigQuery, Snowflake or Redshift) wired end-to-end.
MTA, MMM and incrementality tests, all built on warehouse data instead of platform pixels.
Self-serve dashboards for marketing, finance and the board. Plus enablement so your team owns it long-term.
Our methodology
A five-stage operating system we run across every Analytics & Reporting engagement. It is how we go from kickoff to compounding wins without a 60-page strategy phase.
Audit, benchmark and pressure-test the current setup. No assumptions, no recycled decks.
One narrow strategy with clear KPIs and an opinionated roadmap. We cut what does not earn its keep.
Ship the work in weeks. Assets, tracking and flows go live in production, not in a Notion doc.
Earn attention where buyers actually look: AI surfaces, search, owned channels and paid in parallel.
Weekly reviews, monthly scaling decisions. Winners get more fuel, losers get killed fast.
Timeline
Stakeholder interviews, full audit of your stack and benchmarks. You see exactly where you stand.
Roadmap, KPIs and the first workstreams agreed. No 60-page decks, just clear next actions.
Initial assets shipped, tracking hardened and the first measurable lifts in the dashboard.
Engine running monthly. Wins double down, losers get killed, the roadmap pulls forward.
Compare
What you get
Cobao
In-house team
Typical agency
Senior operators on every account
rare
Regulated-industry playbooks
sometimes
Speed: live in weeks, not quarters
slow
slow
Pipeline reporting, not vanity metrics
sometimes
Transparent, fixed monthly retainer
n/a
rare
No long-term lock-in
n/a
“Cobao plugged in like a senior in-house team from day one. Inside a quarter we had a roadmap, real reporting and the first compounding wins. They are now the partner we send every other founder to.”
Series B Fintech
Why Cobao
We have run growth at the brands you are trying to beat. We know what moves the dashboard.
Gaming, forex, fintech, crypto. We have shipped wins inside every compliance regime that matters.
We report on revenue, CAC and LTV. Not impressions and bounce rate.
Our promise
We earn the next month every month. Here is how we keep ourselves honest.
Month-to-month after the initial onboarding. If we are not delivering, you walk.
Kickoff to first wins in the dashboard inside 30 days. No 6-month strategy phase.
We report on revenue, CAC and LTV. If a metric does not move the P&L, we do not bill for it.
Drop your details and a senior strategist will benchmark your current setup, surface the biggest wins, and walk you through what a 90-day roadmap would look like. No pitch deck. No obligation.
We respect your data. No spam, ever.
The exact frameworks, checklists and benchmarks we use inside client engagements. 24 pages, no fluff. Steal it, brief your team with it, or hand it to a freelancer.
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Pick a slot that works. A senior strategist will show up prepared, with benchmarks specific to your business.
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FAQ
No. We build the function and hand it over. If you do have a data team, we accelerate their roadmap.
BigQuery, Snowflake, Redshift, Postgres. Reverse ETL via Census or Hightouch. Dashboarding in Looker, Tableau, Metabase or Mode.
Yes. We layer modern tracking and modelling on top of most existing stacks. Replatforming is rarely the right first move.
No. Server-side tracking and warehouse-based reporting are now table stakes for anyone spending six figures or more on paid media.
Book a free analytics audit. We will map your current stack, the blind spots and the path to a real source of truth.
Free 30-min strategy call. No pitch deck.
Free 30-min strategy call
